Terms of Service

By registering for, accessing, or using the EnaTalk platform, you agree to be legally bound by these Terms of Service. If you are entering into these Terms on behalf of a business, you represent that you have authority to bind that business. If you do not agree, you must not use the Service.

EnaTalk is a SaaS platform that enables businesses to send, automate, and manage WhatsApp messaging using the official WhatsApp Business Cloud API by Meta Platforms, Inc. Features include:

• ►Broadcast campaign creation and scheduling
• ►Contact list management and segmentation
• ►Pre-approved WhatsApp message template management
• ►Automated birthday, festival, and event messaging
• ►Campaign analytics and reporting
• ►Webhook and REST API access for integrations

• ►You must be at least 18 years of age
• ►You must represent a legitimate, registered business or operate as a sole proprietor
• ►You must have the legal right to operate in your jurisdiction
• ►Your business must not operate in a category prohibited by WhatsApp's Commerce Policy

• ►You must provide accurate, complete, and up-to-date information during registration
• ►You are responsible for maintaining the confidentiality of your login credentials
• ►You are responsible for all activity that occurs under your account
• ►You must notify us immediately at support@enatalk.com if you suspect unauthorised access
• ►One account per business entity unless a separate written agreement exists

5.1 Your Obligations

By using EnaTalk, you agree to comply at all times with WhatsApp Business Terms of Service, WhatsApp Business Policy, WhatsApp Commerce Policy, Meta Platform Terms, and all applicable Indian laws including the Information Technology Act, 2000.

5.2 Opt-In Requirement

You must obtain explicit, documented opt-in consent from every recipient before sending them any WhatsApp message through EnaTalk. Sending messages to contacts who have not opted in constitutes a material breach of these Terms.

5.3 Template Compliance

All message templates used for business-initiated conversations must be submitted to and approved by Meta before use. Approval decisions are made solely by Meta.

5.4 Account Restrictions

EnaTalk is not liable for restrictions, suspensions, or bans imposed by Meta/WhatsApp on your WhatsApp Business account due to your own policy violations.

You agree NOT to use EnaTalk to:

• ►Send unsolicited messages, spam, or bulk messages to contacts who have not opted in
• ►Sell, promote, or advertise prohibited goods or services (see Section 7)
• ►Harass, threaten, defame, or abuse any person
• ►Impersonate any person, business, or organisation
• ►Distribute malware, phishing links, or fraudulent content
• ►Violate any applicable law, regulation, or third-party rights
• ►Reverse-engineer, decompile, or attempt to extract the source code of our platform
• ►Resell or sublicense access to the platform without written permission

The following are strictly prohibited on EnaTalk, in line with WhatsApp's Commerce Policy:

• ►Alcohol and alcoholic beverages
• ►Tobacco, cigarettes, e-cigarettes, and related products
• ►Illegal drugs, controlled substances, or drug paraphernalia
• ►Weapons, firearms, ammunition, and explosives
• ►Adult content or sexually explicit material
• ►Gambling, betting, or online gaming for money
• ►Counterfeit, fake, or unauthorised replica goods
• ►Multi-level marketing (MLM) or pyramid schemes
• ►Unsafe supplements or unapproved pharmaceutical products
• ►Any product or service illegal in India or the recipient's jurisdiction

8.1 Plans & Fees

EnaTalk offers free and paid subscription plans, billed monthly or annually. All prices are in INR inclusive of applicable GST unless stated otherwise.

8.2 WhatsApp Message Costs

WhatsApp Business API charges per-message fees set by Meta. These costs are passed through to you at zero markup — you pay exactly what Meta charges.

8.3 Auto-Renewal

Paid subscriptions auto-renew at the end of each billing cycle. You may cancel auto-renewal at any time from your account dashboard.

8.4 Failed Payments

If a payment fails, we will retry up to 3 times over 7 days. If unsuccessful, your account will be downgraded to the free plan until payment is resolved.

Please refer to our Refund Policy for full details. Monthly plans are non-refundable. Annual plans are eligible for a pro-rated refund within 7 days of payment. WhatsApp message costs are non-refundable once sent.

All content, features, and functionality of the EnaTalk platform are owned by EnaTalk and protected by Indian and international intellectual property laws.

You retain ownership of all content you upload or create using the platform. By using the platform, you grant EnaTalk a limited, non-exclusive licence to process this content solely to provide the Service.

To the maximum extent permitted by Indian law, EnaTalk's total liability shall not exceed the amount you paid to EnaTalk in the 3 months preceding the claim. EnaTalk is not liable for any indirect, incidental, consequential, or punitive damages, including WhatsApp account restrictions imposed by Meta.

12.1 By You

You may close your account at any time from account settings. Closure takes effect at the end of the current billing period.

12.2 By EnaTalk

We may suspend or terminate your account immediately if you violate these Terms, engage in spam or fraudulent activity, or fail to pay outstanding amounts. Upon termination, your data will be retained for 90 days then deleted.

These Terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts of Kolkata, West Bengal, India. We encourage you to contact support@enatalk.com before initiating any legal proceedings.

We may update these Terms from time to time. Material changes will be communicated by email at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.